A web site is a way of communicating your message to the world. It can be a simple one page site with just the basic information about your business and services or it can be as elaborate as you wish. A web site acts like an interactive full color talking brochure available to your customers 24 hours a day 7 days a week from anywhere in the world. Once it is put on the internet, the costs to maintain it are nominal. The key factor in web design is to provide information about your products and services in a fast, easily navigated manner.You may have the best designed and most efficient site on the worldwide web, but if people can't find you it is meaningless. Think of your web as a luxury resort in the middle of the South Pacific. It may be beautiful but if no one knows it is there or knows how to find it, it will slowly deteriorate and die from inactivity. Therefore, critical to any web design is marketing and promoting it. This can be done through proper design and a few simple steps such as registering with search engines, adding the proper meta-tags and promoting the site through your regular advertising media.